About
ROI-focused marketing and operations executive with over two decades of experience driving significant growth and brand equity across diverse industries, including media, CPG, and spirits. Proven ability to lead large cross-functional teams, manage multi-million dollar budgets, and implement data-driven strategies that deliver measurable results in acquisition, retention, and revenue generation. Expert in transforming underperforming portfolios into market leaders and fostering high-performing, collaborative cultures.
Work
Charlotte, NC, US
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Summary
Led all corporate branding and multiplatform marketing strategy for a 29-year-old media company, building and leading a diverse team of 50+ experts to drive significant audience and revenue growth.
Highlights
Elevated INSP from #34 to a top-10 Nielsen ranking and outperformed major networks like Bravo and History Channel by 2021, achieving record social, email, and SMS marketing results for the multiplatform content business.
Directed a comprehensive end-to-end rebranding initiative, including logo and cross-platform look, with a "Heroes Live Here" message that significantly grew audience engagement and strengthened customer relationships.
Drove all B2B marketing efforts, improving relationships and gaining new placements with key distributors, while growing social footprint from 500,000 to 2.6M followers and 25M monthly impressions.
Spearheaded the integration of AI for promo, voice-over, and e-commerce assets, HubSpot for CRM, and Asana for project management, boosting SEO from #15 to #1 on select keywords and developing a new website.
New York, NY, US
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Summary
Co-led the launch of a mobile app and digital venture startup, managing all business operations including go-to-market strategy, finance, HR, and business development.
Highlights
Drove revenue growth from $700,000 to over $2M, achieving a 285% increase through growth hacking and A/B testing of creative.
Increased downloads and subscriptions while effectively lowering Customer Acquisition Cost (CAC) and improving Customer Lifetime Value (LTV).
Managed comprehensive business operations, encompassing strategic planning, financial oversight, and human resources for a nascent digital venture.
Washington, D.C., DC, US
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Summary
Recruited to transform and grow an underperforming media portfolio, leading a 20-member team and managing a $50M annual budget for global brand strategy and audience acquisition.
Highlights
Reimagined and revitalized National Geographic media brands, delivering 3 consecutive years of record-breaking ratings and year-over-year audience growth amid industry disruption.
Grew social footprint by 161% and digital traffic by 146% by delivering the networks' first digital-first series and engaging cross-platform campaigns.
Secured a Creative Arts Emmy for Social TV Experience and an SXSW Innovation Award, recognizing innovative digital companion experiences.
Expanded audience reach by partnering with Uber for alternative energy-fueled cars and delivering a 1960s-era replica newsstand campaign for major documentary launches.
New York, NY, US
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Summary
Directed brand transformation and led all marketing functions for a major entertainment network, overseeing a 15-member team and an 8-figure budget.
Highlights
Protected a subscriber base of ~93M by successfully rebranding Court TV as truTV, maintaining network stability and audience engagement.
Orchestrated the 360-campaign strategy for 'Impractical Jokers', launching it as the network's highest-rated series to date and a sought-out destination for advertisers.
Secured the first NASCAR partnership in an integrated marketing collaboration that lifted 'Lizard Lick Towing' ratings by 44% and contributed to the network's Top-5 ranking among basic cable competitors.
New York, NY, US
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Summary
Built and directed brand marketing strategy for ESPN's sub-brands, managing a 10-member team and a $20M budget, overseeing social media and brand guidelines.
Highlights
Grew ESPN The Magazine subscribers from 1.9M to 16M, becoming the top magazine among men 18-34 for 4 consecutive years, and expanded ESPN Radio to 24M weekly listeners.
Increased ESPNEWS subscribers from 51M to 73M, establishing one of the largest social footprints for a media company at the time.
Defined vision and standardized communication, leading the development and rollout of ESPN's first formal brand guidelines and growing social following from zero to 6M in 2 years.
New York, NY, US
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Summary
Managed and transformed the global legacy Beck's beer brand in the U.S., overseeing a 5-member team and a $28M budget, reversing a 3-year volume downturn.
Highlights
Reversed 3 years of revenue decline, contributing to parent company annual revenue growth from €11.6B to €13.3B.
Revitalized the brand with a dynamic, modern appeal for younger audiences, shifting from an outdated message.
Launched the brand's first multicultural marketing program, including Premier Light and Beck's After Dark Concert Series, expanding market reach.
New York, NY, US
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Summary
Served as the first marketing leader post-spin-off, playing a pivotal role in establishing new corporate headquarters and driving brand growth for international spirits.
Highlights
Led the marketing launch of international brands (Plymouth Gin, Danzka Vodka) in the U.S., contributing to the world's third-largest spirits company's 4 years of revenue growth.
Secured innovative packaging and promotion partnerships with fashion icon Stella McCartney and artist Romero Britto, enhancing brand prestige and market presence.
Contributed to the company reaching a 9-year high in revenue, leading to an acquisition valued at +$8.3B in 2008.
Unknown, Unknown, US
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Summary
Contributed as a key team member to the successful launch of a major new product line for a leading consumer goods company.
Highlights
Played a key role in the team responsible for the successful launch of Armor All® Original Protectant Wipes, contributing to market entry and product success.
Volunteer
BRIGHTER CHILDREN
|Advisory Board Member / Chair, Marketing Subcommittee
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Summary
Guides strategy and impact for a nonprofit dedicated to quality primary education in underserved communities, actively involved in website relaunch and new engagement platform development.
Highlights
Guiding strategic direction for a nonprofit focused on quality primary education in underserved communities.
Leading the relaunch of the organization's website and developing a new engagement platform to enhance engagement.
OPUS 1 FOUNDATION
|Advisory Council Member
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Summary
Provides strategic guidance across programming, partnerships, and creative initiatives for a foundation that harnesses the power of the arts to inspire social change.
Highlights
Contributing strategic guidance to programming, partnerships, and creative initiatives for an arts-focused foundation.
Supporting efforts to leverage the arts for social change and community inspiration.
Interdistrict Discovery Magnet School
|In-Class Reader, Third Grade
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Summary
Volunteering as an in-class reader for third-grade students, supporting literacy and educational engagement.
Highlights
Supported third-grade literacy and engagement by serving as an in-class reader.
Languages
English
Skills
Marketing Strategy
Brand Strategy, Multiplatform Marketing, Go-to-Market Strategy, Digital Marketing, Social Media Marketing, B2B Marketing, Growth Marketing, Content Marketing, Omnichannel Campaigns, Audience Acquisition, Brand Positioning.
Brand Management
Brand Identity, Brand Transformation, Brand Equity, Rebranding, Brand Guidelines, Brand Revitalization.
Leadership & Management
Team Leadership, Cross-functional Leadership, Budget Management, Agency Management, Talent Development, Mentoring, Culture Building, Strategic Leadership, Program Management.
Digital & Data Analytics
SEO, CRM (HubSpot), AI Integration, A/B Testing, Growth Hacking, LTV Optimization, CAC Reduction, Data-driven Decision Making, Nielsen Ranking, Digital Traffic Growth, Performance Marketing.
Business Development & Operations
E-commerce, Revenue Generation, Partnership Development, Business Operations, Financial Management, HR Management, Startup Operations, Process Optimization, KPI Tracking, Strategic Planning.
Content & Creative
360 Campaigns, Creative Direction, Campaign Strategy, Influencer Marketing, Experiential Events, Event Production, Ad-supported Games, Cross-platform Content.
Media & Entertainment
Media Portfolio Management, Broadcast Media, Streaming Platforms (FAST, VOD), Publishing, Radio, Television, Subscriber Growth, Audience Engagement, Media Buying.